E66: What will it take to get Web3 Adoption?

Web3 adoption is one of the most talked-about challenges in blockchain, but what does it really mean? In this episode of the ATX DAO Podcast, we dig into what drives real user adoption beyond hype and token incentives. From sticky product design and gaming loops to wallet abstraction, UI/UX friction, and multi-chain interoperability, the conversation explores how projects can move past “play-to-earn” and “social-fi” models toward genuine, mainstream usage.

We also break down why abstraction matters, how wallets are evolving, and what it will take for blockchains to feel as seamless as the internet itself.