E19: The Future of Finance - Ian McAfee on Building Custom Exchanges with Shift Markets

This week, we welcome Ian McAfee from Shift Markets to the show. Our conversation touches on the evolution of the crypto industry, the challenges faced, and the potential for crypto to disrupt traditional finance. Shift Markets is a technology company that provides white-label crypto exchange solutions. They offer a web-based platform that can be customized to fit the branding and needs of their clients. Their goal is to make it easy for businesses, financial institutions, and even individuals to enter the crypto trading space. They are also working on bringing traditional financial assets, like forex, onto the blockchain to simplify and improve the trading process. By eliminating friction and reducing costs, Shift Markets aims to create a more accessible and efficient financial ecosystem.